New New Popmaster

You can’t keep a good phone-in down.

“We’re going to bring Popmaster back,” announced Ken Bruce on air this morning. “We’re not going to have members of the public taking part in it. Instead we’re going to have BBC staff taking part in it. Explain that to me. But we’re allowed to do that. No prizes and you may not phone in for it.”

The BBC staff apparently turned out to be none other than Jeremy Vine and Lynn Bowles. History fails to record how each of them did and who won, or rather who didn’t win, the usual digital radio.

Here, though, is clearly an answer to the Beeb’s current predicament. Hearing Steve Wright being forced to take part in rather than merely host his misnamed Big Quiz would be almost worth sitting through a whole half hour of not-non-stop oldies. Almost.


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